GET TO KNOW ME
My Background
I am a senior at the University of Missouri studying Journalism with an emphasis in Strategic Communications. I have a passion for social media, digital strategy, search engine optimization, and digitally-driven content. My goal in life is to create a more equitable world through raising awareness about important causes.
PAST EXPERIENCE
Past Roles
SOCIAL MEDIA MANAGER/INTERN, 1Â MILLION CUPS - COLUMBIA
September 2020 - Present
Managing 1 Million Cups’ social media accounts, brainstorming ideas and suggestions for community outreach, content, and connections, as well as creating and posting content on various social media platforms, including Facebook, Instagram, Twitter.
Creating a strong social presence by organically building and managing social media accounts leading to follower base increase and action driving engagement.
Staying up to date with social media trends and shifts and researching emerging and impactful ideas to drive engagement and increase organic growth.
Gaining in-depth knowledge of the industry through conducting research, reviewing press and marketing materials, gathering, and analyzing the collected data for content and tone.
Reinforcing the company’s presence on social media through finding and collaborating with influencers and connecting with small-business owners and entrepreneurs.
Increasing organic reach by using analytics to find best posting times and interactions.
GRAPHIC DESIGNER/ART DIRECTOR, ADZOU
August 2020 - Present
Working to create a branded wellness program for Zoetis, the world's largest producer of medicine and vaccinations for pets and livestock
Designing a 100-page plan book for the client, all presentations, and deliverables.
Conducting secondary research and primary research, distributed a survey to 1,400 possible customers.
AVID TUTOR, COLUMBIA PUBLIC SCHOOLS
January 2019 - January 2020
Tutored students using the AVID Tutorial process and supported them with problem identification and resolution.
Positively impacted student success by teaching note-taking strategies and applying strong mentorship skills to realize my students’ potential.
Recognized for strong communication abilities and implementing behavior and incentive motivational tools that encouraged learning.
ACCOUNTING INTERN, THE KINCAID GROUP
May 2019 - August 2019
Prepared materials for budget documentation and tax forms.
Collected and organized required tax-exempt certificates and insurance documents from over 300 clients for audit preparation.
Digitized insurance documents, linking to online lease contracts for over 1200 assets.
LEAD TEACHER, JOHNSON COUNTY PARKS AND RECREATION
March 2016Â - January 2018
Utilized outstanding communication skills in building relationships with students, parents, fellow teachers, and school administrators/staff to progress and promote students’ success.
Oversaw team of 7 Assistant Teachers focused on supervising and supporting more than 60 students.
Conducted lesson planning and implementation of daily activities.
ACADEMIC EXPERIENCE
My Studies
JOURNALISM - STRATEGIC COMMUNICATIONS, UNIVERSITY OF MISSOURI - COLUMBIA
Dean's List
Honors College
American Advertising Federation
Deaton Scholar's Program
Joined the Deaton Scholars Program in researching food insecurity and poverty in the Columbia area as well as worldwide and partnered with various organizations to combat these problems.
Deaton Scholar’s Student Advisory Board
Currently serving on the student advisory board and working in the communications team.
Working on creating social media strategy and content, as well as content for the website.
It's On Us! Communications Committee
Used and created graphics to generate social media engagement to highlight ongoing work of the organization and events.
It's On Us! Outreach Committee
Organize funding, scheduling, and promotion for events the organization puts on.
Public Health Club
Learn and discuss the public health issues of Mizzou
Participate in book club to greater my knowledge of public health
Participate in community events that aim to better Mizzou and the Columbia area
RELEVANT COURSEWORK
Capstone Course - AdZou
Designed and created graphics for the client, Zoetis, 100+ page plan book.
Communicated directly with client and met their needs for a new product line.
Followed the brand standards to ensure client could use it in the future.
Worked in a team, researching secondary information of company, category, consumer, and competition.
Conducted surveys and in-depth interviews with prospective customers - horse owners, vets, and sales reps.
Honors Public Relations - J4256H
Created press releases, situation analyses and summaries, media pitches, etc.
Strategic Design and Visuals II - J4228
Created a strong advertising campaign for a selected brand using different mediums such as guerrilla marketing, rich media, print, logo redesign.
Digital Strategy - J4262
Tested different SEO strategies in simulations to find what was best for a company and created the most CTR and profits.
Strategic Research - J4952
Created business memos and conducted research for different brands to find what would be the best target audience and marketing strategy.